Gather & analyze secondary and primary data about markets (travel behavior, consumer behavior, passenger demand & traffic, market sizing)
Work with cross-departmental functions (data insights, route revenue, finance, network, marketing) to generate passenger forecasting / revenue projections
Provide feasibility analysis for new markets
Go-To-Market
Develop a go-to-market strategy for new markets that includes operations setup, target setting, partnership identification, commercial strategy, and launch plan
Project Management
Work with cross-departmental functions to execute the go-to market strategy
Monitor sales performance until inaugural & develop strategic initiatives to address gaps in the go-to-market strategy
Ensure timely implementation of the marketing plan until launch
Ensure smooth turnover of market to marketing team who will sustain the market / product
Job Requirements
Bachelor’s degree in business, tourism, aviation management, Marketing or related field
Data-driven with strong analytical skills
Strong negotiation skills
Able to work well in complex, dynamic environments & deal with multiple layers of stakeholders
Knowledge of airline systems- including distribution channels, and interline infrastructure is a plus
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing
Industries
Airlines and Aviation
Referrals increase your chances of interviewing at AirAsia by 2x