Company Description
Let your passion fly! We’re proud to be one of the world’s leading airlines. Our reputation is built on a long track record of success, an ongoing commitment to our home Hong Kong, and on the delivery of customer service that’s straight from the heart. All of this is possible due to our talented people who share our passion for aviation and our commitment to being the best. Our global family can open a world of opportunities for you. This means that your first role at Cathay Pacific won’t be your last. It could take you anywhere.
Join us and discover just how far you can go!
Role Introduction
To work with the Regional Head of Customer Travel & Lifestyle, the local Cathay Pacific team and head office to grow the lifestyle business in local market.
Key Responsibilities
Business Strategy & Planning
- Formulate and drive business strategy with alignment with head office to meet the agreed lifestyle objectives, support lifestyle priorities and achieve the lifestyle growth and revenue targets
- Monitor and review business performance to meet strategic growth plan
- Propose new ideas and areas of improvement based on own knowledge of local market, research and available consumer insights and lead change to support future business strategy
- Control and monitor the relevant budget expenditures within the lifestyle team
Lifestyle Partnerships
- Develop local partnerships under the key lifestyle pillars, including payment, holidays, shopping, wellness and dining to provide a network of partners to engage Cathay members through accrual and redemption propositions
- Manage relationship with partners and support operational requirements including commercial term negotiation, responding to partner enquiries and entering contracts with partner
- Negotiate commercial offers for marketing promotion and campaigns to increase awareness of local partner propositions
Redemption & Rewards
- Build awareness of usage of lifestyle redemption platforms including Cathay Shop and travel awards platform
- Help enable Miles Plus Cash payment for local lifestyle offerings to drive redemption and cash revenue
- Improve members’ rewards experience and achieve redemption target by localizing product selection and sourcing
Coordination with Local Team
- Work with local Cathay Pacific teams including digital sales, marketing and business development to expand Cathay’s travel and lifestyle propositions to local markets
Legal Compliance
- Work with legal team in headquarters and local legal counsel to operate the lifestyle business with compliance to local business and legal requirements, and facilitate the application of necessary licenses if needed
E&A
- Emergency and Accident and Crisis Response responsibilities as required
Requirements
Academic Qualifications
- University degree in Marketing, Business Studies or related discipline
Knowledge, Skills, Training And Experience
- Minimum 10 years’ relevant working experience, of which at least 3 years in a managerial position
- Candidate is not required to have airline working experience and can come from other backgrounds including marketing, ecommerce, banking and loyalty
- Strong commercial mindset with good understanding of loyalty and rewards
- Excellent communication and problem solving skills
- Good marketing sense, good grasp and understanding of consumer insights.
- Excellent written and oral communication skills in both English and local language.
- Good team player and strong interpersonal skills, creative, dynamic and innovative
- Independent, detail-oriented and able to work under pressure and meet tight deadline
- Candidates must have the legal right to live and work in India.
Benefits
https://careers.cathaypacific.com/who-we-are/why-work-here
Personal & Application Information
Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful.
All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.