Marketing Expert B2B / B2C Poland

The Marketing Expert B2C/B2B is responsible for coordination and implementation of regional/local marketing concepts and the local implementation of marketing campaigns and activities for Austrian, Lufthansa, SWISS (B2C) and for the Lufthansa Group Airlines and JV Partners (B2B).

Are you passionate about aviation? Do you have experience in marketing? If so, this job might be a good fit for you!

Tasks

The Marketing Expert B2C/B2B is responsible for:

• Contribute to the regional/local yearly B2C and B2B marketing plan and consult area and global marketing with local market and consumer insights
• Develop and implement new marketing activities to support the sales strategy
• Coordinate local Lufthansa Group partners input for central tools and platforms
• Adapt B2C/B2C campaigns and creative assets and consult, create and approve trans creations and adaptions
• Manage, control and report local marketing budgets, as well as handle invoicing and payment
• Develop local language specific social media strategy
• Coordinate and generate content concerning relevant product developments, local partnerships, corporate responsibility communication
• Perform monthly evaluation of marketing campaigns
  
  

Requirements

You fit in with us if you are a passionate marketer with experience in international campaigning and brand management. You are cosmopolitan, encounter cultures with curiosity and respect.

The ideal Marketing Expert B2C/B2B should meet the following requirements:

• Completed university degree in business administration or a comparable course
• Several years of professional experience in marketing or with an agency
• Creativity, innovative spirit paired with analytical thinking skills
• Experience with international campaigning and brand management are advantage
• Intercultural and international competence
• Knowledge of data analytics, digital media, brand management
• Excellent communication skills and media skills
• Experience in leading projects and working groups
• Good knowledge of managing marketing budgets
• Excellent written and spoken Polish and English language skills required
• Knowledge of German language desirable
• Willingness to travel
• Must possess a legal work permit in Poland
  
  

Company

Deutsche Lufthansa AG is a globally operating aviation group. In the financial year 2022 it generated annual revenue of EUR 32,770 bn with an average of 109.510 employees. Deutsche Lufthansa AG is organized into the business segments Network Airlines, Point-to-Point Airlines, the Aviation Services segment with the business segments Logistics, MRO and Catering, and the other companies and Group functions.