JOB PURPOSE:
To manage & implement all requirements of shaping the company's outward image and to assure that branding is consistent across the company particularly in advertising and campaigns. As well as analyzing the success of marketing campaigns.
Job Specific (Monitoring):
- Guideline tracking and conducting brand health assessment studies.
- Monitor market trends, research consumer markets and competitors' activities to attract guests and improve guest experience.
- Measure and report performance of all marketing campaigns and assess ROl and KPIs.
- Analyzing brand positioning and consumers insights.
Job Specific (Processing)
- Translating brand elements into plans and go-to-market strategies.
Job Specific (Coordination)
- Insure well representation of SAUIDA brand in all touch points with customers.
- Helping shape and communicate the company vision and mission.
Requirement criteria:
- Minimum of Bachelor's Degree in Business Administration/ Public Administration/ Industrial Management/ Marketing/ Public Relation.
- Minimum of "7" years' Experience.