Assistant Manager Performance Marketing

Role Introduction

Reports to: Performance Marketing Manager

The Assistant Performance Marketing Manager will be someone who has strong knowledge and understanding of media channels and digital marketing. The person will be someone handle always-on channels such as SEM, Programmatic display advertising and SEO with supports from media agencies on daily basis.

Key Responsibilities

• Work with the manager to develop and plan the strategy of the overall performance marketing programme and synergies between brand, display / programmatic, search, social, marketing cloud, digital content and other touchpoints.
• Oversee the development and execution of global performance marketing initiatives including SEM and display ads in order to achieve KPIs of air pillar marketing campaigns.
• Assist in developing and implementing SEO strategies to drive organic traffic into our website
• Work closely with different marketing teams around the world to optimize funnel and improve conversion rates; along with different stakeholders within the company to improve customer engagement and expand the scope of Cathay travel lifestyle brand.
• Ongoing enhancement on media plan built to answer business needs in order to improve digital experience across all digital touchpoints.
• Understand and execute customer segmentation and targeting for business pillars across digital touchpoints.
  
  

Requirements

• University degree in Business, Marketing, Economics, Communications, or related discipline.
• Minimum 5 years of experience in Digital Marketing or Paid Media. Experience in industries like airline / travel industry a plus.
• Excellent professional knowledge of performance marketing tools / platforms, e.g. Adobe / Salesforce suite, Google Analytics, DoubleClick Campaign Manager, DV360, Facebook Ads, site testing / optimization tools and etc.
• Knowledge in Adobe Analytics, Adobe Campaign, Google Marketing Platform, or Tealium a plus.
• Strong communicator, collaborative. Experience working in matrix structure to support cross team initiatives.
  
  

Personal & Application Information

Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.