Manager, Sales & Marketing Lead iShopChangi (Non-traveller Business)

An exciting opportunity for like-minded individuals passionate about eCommerce and wants to make a difference in the transformational journey awaits you! You will be part of the marketing team for iShopChangi, the tax and duty-free online platform of Changi Airport, specifically for its domestic business.

As the Sales & Marketing Lead, you will drive the end-to-end design and implementation of all eCommerce sales marketing initiatives to maximise value capture. This may include but is not limited to omni-channel marketing, membership acquisition programmes (physical / digital), promotional initiatives, activations and various digital marketing experimentations.

You will work in a dynamic environment which promotes innovation and have extensive opportunities to collaborate with cross-functional teams for co-creation and operationalization. You will also be required to venture beyond your immediate roles and responsibilities to co-support the team’s broader mission as and when required.

If you have a passion for marketing, an affinity for building teams and feel a deep sense of achievement in aligning goals for multiple cross-functional stakeholders for a win-win outcome, this role might just be for you.

Job Description

Integrated Marketing

• Lead the overall marketing strategy for iShopChangi’s non-traveller business.
• Align and coordinate multi-disciplinary workstreams across Publicity, Promotions, Performance Marketing and Partnerships to achieve exponential new buyer acquisition and customer retention targets to achieve sales goals.
• Strategize, plan and develop a marketing calendar of fully integrated, 360-marketing campaigns for the non-traveller business team.
• Identify market trends, consumer behaviours, and emerging opportunities. Find creative solutions to complex challenges that push the boundaries of traditional marketing. Embrace uncertainty as a catalyst for innovation.
• Monitor and conduct accurate, detailed and timely analysis throughout pre- and post campaign periods based on sales performance, web traffic, campaign effectiveness and feedback from activities to derive key insights for business growth, optimization and decision making.
• Data analysis and segmentation for purpose of sharper marketing targeting. You should be fluent in using Business Intelligence Software, Excel or equivalent to analysis performance of your marketing efforts. You will be supported by specialist teams such as Data Analysts for complex data mining and visualization.
• Agility in making executive decisions in tweaking existing campaigns to improve performance and for new promotion activities moving forward.
  
  

Campaigns & Promos

• Dictate the goals and plan the execution of major campaigns including crafting of key messages, campaign mechanics and content framework across multiple publicity channels (online & offline).
• Retain and optimize key account relationships (internal and external facing) to drive overall sales volumes and category branding.
• Work with Business Development team to ensure pricing competitiveness, assortment, stock availability of key merchants within the categories under management.
• End to end responsibility of category P&L, budget, growth, and customer experience of the categories under management.
• Directly manage a team of 4 Sitewide Campaign and Category Marketers to support all activities above.
  
  

Customer Engagement

• Design, build and collaborate with internal cross-functional teams to design and deploy relevant and meaningful customer engagement programmes’ communications and activities
• Able to constantly track and evaluate programme performances and investigates opportunities in order to recommend and optimize promotions and strategies that drive key performance metrics (e.g., ROI, new member acquisition and activation goals, increased frequency, etc.)
• Manage the programmes’ P&L ensuring that all financial targets are achieved and all planned activities are completed within budget. Maximize revenue opportunities by sourcing funds from partners and co-branded marketing activities.
  
  

Key Performance Indicators

• Sales growth performance
• New customer acquisitions
• High campaign ROI
  
  

Requirements

• Degree Holder with 6 – 10 years of sales & marketing experience, with at least 2 years in eCommerce and / product marketing.
• Exposure in retail (offline / online) businesses or eCommerce will be a plus.
• Excellent analytical capabilities, and negotiation and communication skills
• Experience in developing and crafting marketing strategies with a proven track record of securing exponential, new customer growth
• Strong interpersonal skills to broadly influence and effectively forge partnerships both internally and externally
• Demonstrated ability to manage multiple projects under tight deadlines in a dynamic, fast-paced environment
• Team leadership is a must. Possesses a positive attitude and is able to motivate the team towards achieving stretched targets, even when times are challenging
• Fluency in management reporting & presentation preparation
• Strong industry networks and contacts