The successful candidate will be part of Brand Marketing unit in SIA's Brand & Marketing department. He/she will be responsible for the development of content, including those requested by internal stakeholders, for all SQ social media channels. He/she will be required to coordinate with business units for accurate and appealing representation of SQ propositions and the crafting of brand character appropriate narratives to the public.
Key Responsibilities
Social media campaign ideation and management: Lead for respective marketing activities on Paid, Owned, Earned platforms
Management of creative agency (social media team): Conceptualise strategy and recommend campaign brief aimed at meeting social media objectives and working with agencies to execute campaigns end to end. Ensure agencies work according to briefs, and deliver on quality
Media value-add production management: Plan, coordinate, oversee and manage brand-related value adds arising from annual media buys
Coordination with internal social media stakeholders: Consultation with internal stakeholders (PA) on social media content before public release
Management of stations and business units creative campaign requirements for social media: Ensure brand and creative consistency as well as quality across all territories and business units. Review appointment of and performance of stations’ social media agencies
Production and budget management: Manage projects end-to-end, including obtaining financial approvals, tracking and monitoring budgets
Requirements
University degree, preferably with background in Communications, Media, or Design
Experience in social media management and content creation
Make well-considered and timely decisions in work and assigned projects, while paying attention to critical details
Able to multitask, work under pressure, and highly motivated to achieve optimum results
Possess excellent planning, organization, and time management skills
Good interpersonal and communication skills
We thank all candidates for your interest in Singapore Airlines, and regret that only shortlisted candidates will be notified.
Seniority level
Entry level
Employment type
Full-time
Job function
Business Development and Sales
Industries
Airlines and Aviation
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