Marketing Analytics

Job Description

Job Summary

As a Digital Marketing Analyst at IndiGo, you will be a crucial part of our marketing team, responsible for analyzing digital marketing campaigns, developing strategies, and providing actionable insights to optimize performance. The ideal candidate should have 4 to 6 years of experience in digital marketing analytics, a strong analytical mindset, and a passion for leveraging data to drive business results.

Job Description:

• Analyze digital marketing campaigns across various channels (SEO, SEM, email, social media, etc.) to assess performance and identify areas for improvement.
• Utilize analytics tools such as Google Analytics, Adobe Analytics, or similar platforms to track and report key performance metrics.
• Generate detailed reports and present findings to stakeholders, providing actionable recommendations to optimize campaign performance and ROI.
• Conduct A/B testing and other experiments to refine strategies and improve conversion rates.
• Collaborate with cross-functional teams including marketing, design, and content to develop effective digital marketing strategies aligned with business goals.
• Gathering insights into campaigns and consumer behavior and implementing the learnings.
• Share recommendations and suggestions pertaining to user flow and product, platform ,enhancements and support the same with data/analytics.
• Stay updated with industry trends and best practices in digital marketing analytics to implement innovative strategies.
  
  

Requirements:

• Bachelor's/Master’s degree in Marketing, Business, Analytics, or related field.
• Proficiency in using analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
• Strong analytical skills with the ability to interpret complex data sets and derive actionable insights.
• Experience in conducting A/B testing, data visualization, and reporting.
• Excellent communication and presentation skills to effectively convey insights and recommendations.
• A proactive and collaborative approach with the ability to thrive in a fast-paced environment.
  
  

Preferred Qualifications:

• Certifications in Google Analytics or other relevant digital marketing certifications.
• Experience with marketing automation tools or CRM platforms.
• Knowledge of SEO, SEM, and social media marketing best practices.
  
  

"At IndiGo, we believe in the innate strength of an energetic, diverse, and inclusive workforce, where the viewpoints and life experiences of our employees help us foster strong connections with all our customers.

Our diversity equity and inclusion efforts are designed to attract, nurture, and advance the lives of our employees and customers irrespective of their – but not limited to - gender, race, color, religion, caste, creed, ethnicity, origin, language, social and economic status, sexual orientation, differently-abled status, marital status, nationality, age, family status, and maternity status."