Responsibilities
An exciting opportunity is waiting for you in the newly set up Centre of Excellence (COE) Marketing Experimentation & Personalization team in Changi Airport Group. Our team supports the various marketing units in the area of MarTech and MarOps with the aim to drive more data driven and personalized marketing campaigns. You will be responsible for the following areas:
An exciting opportunity is waiting for you in the newly set up Centre of Excellence (COE) Marketing Experimentation & Personalization team in Changi Airport Group. Our team supports the various marketing units in the area of MarTech and MarOps with the aim to drive more data driven and personalized marketing campaigns. You will be responsible for the following areas:
- Data Insights: Analyzes data from various sources (eg spend data, customer profile and web/app browsing behavior) to produce actionable insights to support or devise marketing strategies.
- Performance Analysis: Analyze the performance of marketing campaigns and experiments by measuring metrics like open rate, conversion rates, click-through rates and return on investment (ROI). Track and regular reporting on how the campaign is performing and provide areas of improvement based on data analysis.
- A/B Testing: Able to design and oversee A/B tests, which include giving advice on the statistical sampling and methodology for each test.
- Customer Segmentation: Assist marketers in their customer segmentation strategies, and tailor campaigns to specific audience segments to drive incremental spend. Work with MarTech team to review and manage the attributes in Customer Data Platform.
- ROI: Propose and measure the payback for MarTech investments, taking into considerations of all the incremental value captured from using the tools.
- Adobe Analytics: Utilize Adobe Analytics to track, measure, and analyze key performance metrics for Changi Airport key digital channels, including traffic behavior and campaign performance.
- Dashboard: Create data dashboards to track and monitor performance of marketing campaign strategies and extract actionable insights to ensure revenue growth.
- Degree in Statistics / Data Analytics or a related field
- At least 5-6 years of relevant working experience
- Strong technical skills in SQL and/or Python and high proficiency in Microsoft Excel
- Experience in using Adobe Analytics, Business Intelligence Tool (eg Tableau / Microstrategy) and Customer Data Platform
- Familiarity with A/B testing methodologies and the ability to analyze the results from the marketing experiments
- Proficient in data analysis and ability to draw insights from data.
- Strong communication skills (verbal and written/visual) to create and deliver compelling presentations of insights to teams, senior management and internal & external stakeholders.
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Seniority level
Not Applicable -
Employment type
Full-time -
Job function
Information Technology -
Industries
Aviation and Aerospace Component Manufacturing, Travel Arrangements, and Airlines and Aviation
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