Digital and Marketing Operations Officer

We are now recruiting for the role of Digital & Marketing Operations Officer.

Based in London, you will execute all required Digital & Marketing Campaigns activities, as well as B2B & B2C activities to support meeting the key KPIs of Revenue, Brand awareness, Corporate penetration, Digital Direct and Loyalty. You will monitor Digital and Marketing Campaigns ensuring that regular tracking is managed and reported to the leadership teams in the Regions and Head Office.

Job Accountabilities

• Planning and implementation of promotional offer, value-add and ancillary product propositions, and loyalty initiatives to achieve revenue, yield improvement, and digital penetration targets
• Act as the subject matter expert on the assigned countries’ B2B & B2C campaign process and tools
• Ensuring the implementation of the end-to-end campaign processes and procedures that support all B2B & B2C campaigns / activities
• Collaborate with key internal stakeholders (for assigned countries such as Loyalty, Digital Direct, Digital & Marketing Operations) to maintain campaign processes and requirements to support collaboration and communication among the Digital & Marketing Campaign Hub.
• Manage, coordinate and communicate with external stakeholders (media agency / suppliers/ publishers/ partners) on deployment of all B2B & B2C campaigns for assigned countries
• Analyse web traffic data and ROI of all digital marketing activities/campaigns and provide the summary reports to the Management
• Initiate effective marketing planning and measurement tools/processes as well as deliver standardized reports based on clearly set KPIs and metrics for all B2B & B2C campaigns.