Content Executive

Content Strategy and Planning:

• Develop a social media strategy to grow the Philippines platform fan base, aligning with the Group's objectives.
• Conduct research on industry trends, popular topics, and competitor strategies.
• Plan and schedule content calendars for consistent delivery of engaging content in line with the Group's vision.

Content Creation:

• Shoot and edit videos/photos, and optimize original content for various platforms.
• Write concise copy for posts, captions, and hashtags.
• Aligning with Regional Direction & across the Group:
• Align content with Regional direction, including on-ground events and Allstar stories.
• Collaborate with regional teams to adapt content for cultural nuances while adhering to the Group's direction.
• Maintain effective communication with cross-functional teams for content alignment.

Reporting & Insights:

• Create bi-weekly reports and assist with ad-hoc reports.
• Utilize tools like Digimind and Hootsuite for data gathering and decision-making.
• Navigate and solve relevant crises on social media, ensuring alignment with the brand's voice and values.
• Stay updated on social media trends and experiment with new formats.
• Curate user-generated content showcasing customer experiences.
• Collaborate across departments for projects and campaigns.

Qualifications:

• BS Degree in Marketing, Multimedia, Communication, PR, Advertising, or Journalism
• At least 3 years relevant work experience in the marketing, creative agency, customer care area OR one year relevant work experience in aviation sector
• Excellent communication & interpersonal skills – both verbal & written - which will enable you to:
• deal with external and internal parties in a professional manner
• develop solutions and communicating these across the organization
• create engaging and creative social media copies and messaging
• Possesses well-developed analytical skills, as well as an innovative mind to suggest marketing campaigns & strategies
• Willing to travel and/or work on weekends, push content/ cover events outside of office hours (should the need arise)
• Possesses basic photography, videography, and editing skills
• Must be able to work well under tight deadlines and shifts, sometimes heavy workloads and with a high degree of individual responsibility, all of which are implicit in the position.