The Marketing team are pivotal in ensuring that easyJet’s brand is presented to our customers in an inspiring and authentic way across Europe. The travel landscape has changed beyond recognition and our customers demand and deserve the very highest standards of service from us.
We exist to make low-cost travel easy, innovating and looking ahead to deliver the best experience to our customers. This shapes everything we do from our advertising to our website to changing the way we deal with disruption, to the way we are challenging the norms of the holidays sector.
The marketing team build and protect the easyJet brand, and are transforming the way easyJet attracts customers. Use of relevant, engaging content across owned and organic channels is a critical part of our marketing plan.
What You Will Be Doing
With a focus on social media and CRM you will maximise easyJet’s reach and impact across owned and organic channels.
Ensure content marketing plans are effectively documented and communicated across teams and functions
Own the creative development for specific content franchises, to inspire travel and drive demand, with a focus on pan-European activity such as promotions
Provide creative consultancy to regional Content Marketing Specialists, using agreed best practice and playbooks
Work closely with local marketing teams to understand commercial priorities, and translate them into impactful content franchises
Measure, optimise and report on content marketing, aligned to broader marketing and business KPIs
Create and own the central documentation that provides a consolidated view of content marketing plans
Develop and deliver templated assets for content franchises spanning multiple-markets, such as Big Orange Sale
Ensure cybersecurity best practice maintained with account and password management for social media channels
Provide content creation services to Content Marketing Specialists in regional teams
Deliver ad-hoc content requests and needs for markets without dedicated Content Marketing Specialists
What You Will Need To Do This Role
With a minimum of two years’ experience working in content marketing – from planning and creation to deployment and measurement – with proven experience of deciding which messages should live within which mediums
You will be comfortable with autonomy and using your judgement and commercial acumen to make decisions that drive profitable action/return for easyJet
Experience of shooting/creating social-first content, and copywriting
A natural self-starter, with an inquisitive and structured way of thinking – you’ll proactively be looking for ways for easyJet to stand out and drive maximum reach
Understanding of how organic social and other content marketing can drive specific KPIs – and reporting accordingly
Ability to switch from planning to execution mode, with exceptional attention to detail
Experience working cross functionally in a matrixed business with multiple stakeholders, across multiple geographies
Team player, willing to share knowledge and discuss approaches and tactics but also able to work independently.
What You’ll Get In Return
Competitive base salary
Up to 20% bonus
25 days holiday
BAYE, SAYE & Performance share schemes
5% pension
Life Assurance
Flexible benefits package
Excellent staff travel benefits
Location & Hours of Work
We support hybrid working and we spend 3 days per week between our HQ at Luton Airport and our London based agencies and 2 days remote.
About EasyJet
Ready to make your next move? How about make your mark? Join a team with unstoppable drive and passion at easyJet.
At easyJet our aim is to make low-cost travel easy – connecting millions of people to what they love using Europe’s best airline network, great value fares, and friendly service.
Whether you’re working as part of our front-line operations or in our corporate roles, we’ll give you everything you need to make a personal impact on our growing business. We believe in sharing new opportunities, stepping up to challenges and supporting each other with our Orange Spirit.
Make a difference with your next role. Make it easyJet.
Apply
Complete your application on our careers site.
We encourage individuality, empower our people to seize the initiative, and never stop learning. We see people first and foremost for their performance and potential and we are committed to building a diverse and inclusive organisation that supports the needs of all. As such we will make reasonable adjustments at interview through to employment for our candidates.
Business Area
Customer & Marketing
Primary Location
United Kingdom-London-London Luton Airport
Organisation
Customer & Marketing
Schedule
Full-time
Unposting Date
17/04/2024, 5:59:00 PM
Seniority level
Entry level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Advertising Services, Public Relations and Communications Services, and Airlines and Aviation
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