There’s never been a more exciting time to join United Airlines. We’re on a path towards becoming the best airline in the history of aviation. Our shared purpose – Connecting People, Uniting the World – is about more than getting people from one place to another. It also means that as a global company that operates in hundreds of locations around the world with millions of customers and tens of thousands of employees, we have a unique responsibility to uplift and provide opportunities in the places where we work, live and fly, and we can only do that with a truly diverse and inclusive workforce. And we’re growing – in the years ahead, we’ll hire tens of thousands of people across every area of the airline. Our careers include a competitive benefits package aimed at keeping you happy, healthy and well-traveled. From employee-run "Business Resource Group" communities to world-class benefits like parental leave, 401k and privileges like space available travel, United is truly a one-of-a-kind place to work. Are you ready to travel the world?
We’re not just in the business of transporting people. We’re also in the business of moving cargo. As a major provider of air freight services, our Cargo team transports everyday electronics and automotive parts, to perishable goods, life-saving organs, vaccines and even baby formula. And in turn, we help keep businesses, communities, and global economies running. With so many career options – from Marketing to Finance, Logistics to Data Analytics, and more – you can build a career within a career and gain exposure to so many areas of our airline’s important role in the global supply chain. Join our team and watch your uniquely United career journey unfold.
Key Responsibilities
We’re seeking a skilled Digital Marketing Specialist (Email) to join the Cargo Marketing & E-Commerce team at United Airlines and drive our B2B digital marketing initiatives to new heights. This position will be responsible for developing our email marketing program to drive cargo revenue and for supporting the broader marketing team through content creation, lead generation, and website content development.
This is considered a hybrid role, requiring three days in office per week.
Create engaging and relevant content and creative for email marketing campaigns including landing pages
Measure, track, optimize, and report on campaign performance
Collaborate on product and platform strategy to increase automation, operational efficiency, and overall program effectiveness
Collaborate with business partners to understand the parameters of target groups and standard processes for tailoring content accordingly
Maintain our overall messaging platform and align editorial and graphic content and ensure ongoing consistency
Partner closely with corporate brand team on all communication initiatives
Support other creative/content development as required including web, sales collateral, videos, and sales banners
United values diverse experiences, perspectives, and we encourage everyone who meets the minimum qualifications to apply. While having the “desired” qualifications make for a stronger candidate, we encourage applicants who may not feel they check ALL of those boxes! We are always looking for individuals who will bring something new to the table! le!
Qualifications
What’s needed to succeed (Minimum Qualifications):
Bachelor’s Degree majoring in Communications, Journalism, Web Design, Marketing, or related field preferred
3+ years of relevant experience, ideally in airline or logistics industry
Proficient in Adobe Creative Suite programs (ex: InDesign, Photoshop, Illustrator) as well as video production and Microsoft Office programs
Strong written and verbal communication skills, attention to detail and organizational skills.
Proficient in email marketing platforms (e.g., Salesforce and Pardot)
Proven experience in email marketing strategy, execution, and optimization
Strong understanding of email deliverability, list management, segmentation, and A/B testing
Knowledge of HTML/CSS
Ability to understand email performance metrics and analyze data
Excellent copywriting skills
Ability to project manage, collaborate in a cross-functional environment, and be flexible
Ability to work independently and as part of a team in a fast-paced environment
Ability to develop and deliver executive presentations
Legally authorized to work in the United States for any employer without sponsorship
United Airlines is an equal opportunity employer. United Airlines recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status and other protected status as required by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions. Please contact JobAccommodations@united.com to request accommodation.
United Airlines is an equal opportunity employer. United Airlines recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status and other protected status as required by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions. Please contact JobAccommodations@united.com to request accommodation.