Regional Marketing Manager EMEA

Job Title

Regional Marketing Manager EMEA

We are looking for an experienced, self-driven manager with experience in field marketing to oversee the marketing strategy and execution in the EMEA region for the Airport and Airline Operations (AAO) business unit. You will be eager to tackle the challenges of developing and delivering the yearly marketing plan for a growing area in Amadeus, with the objective of building brand recognition, brand reputation and differentiation in a highly competitive market.

You are skilled at driving and executing a 360-marketing and communication strategy, including the creation of content that engages the airport industry, related industry stakeholders, and EMEA employees. You are understanding the complex nature of the market environment, global technology and travel trends, and the impact of these on airports around the globe is an important aspect of this role. You will report to the Head of Marketing and Communications AAO, with a dotted line to the Head of the EMEA region in AAO.

In This Role You’ll

• Planning: create and execute high performing marketing plans using a data-driven approach. Support and align with the EMEA sales team’s priorities and focus on driving pipeline and revenue. Understand and deploy different strategies and plans to reach new prospects and drive expansion opportunities with existing customers.
• Integrated campaign management: continuously invent and deliver fully integrated campaigns that drive sales results for the EMEA region in AAO. Orchestrate multichannel campaigns, leveraging channels and tactics such as digital, social media, web, media, PR, virtual and in-person events, and email. Also support and execute account-based strategies and programs.
• ROI/analysis: set goals and define metrics for each marketing campaign including targeted lead flow to maximise pipeline generation and sales velocity. Monitor campaign metrics, conduct post-campaign evaluations, analyze and report on results, making recommendations for future optimisations.
• Sales support: be a partner to sales teams and leaders. Participate in sales team calls, in-person meetings, quarterly business reviews, and joint planning sessions to ensure alignment.
• Branding: creation and execution of the events plan for the region - budget, sponsorships, speaking opportunities. Organize and execute our participation (logistics, booth arrangements, content, etc.). Liaison with third party companies supporting the organization of the event: creativity, production, hospitality, creation/production of marketing materials and visuals.
• Research: monitor competitor activities and industry trends in the EMEA region.
• Content: contribution to content in all communication channels of the business unit. Contribution to media activity and press events. Pursue opportunities of publishing interviews in specialized press media. Pursue opportunities of joint communication activities with customers.
• Liaison with internal stakeholders: Airline Solutions EMEA, Travel unit Field Marketing EMEA as well as other heads of marketing and communications relative to EMEA and Group Comms to ensure alignment of news, events and messages communicated in the EMEA region.
• Third party relationships and negotiations: local external providers of media services, product marketing, design agencies, content development agencies and external copywriters, digital marketing companies, event management companies.
• Cooperation/alignment with transversal company-wide projects requiring input from EMEA for communications or marketing activities.
  
  

About The Ideal Candidate

• 3-5 years marketing experience, with at least 3 years B2B field marketing experience in SaaS or Enterprise software marketing.
• Strong campaign orchestration, message optimization, persona and buying cycle experience required.
• Experience in evolving marketing programs based on performance data, feedback from sales and understanding of the business.
• BA/BS or equivalent University degree.
• Proficient in marketing automation (Eloqua) and sales automation/CRM (salesforce) reporting and campaign features.
• Hands-on experience prioritizing running multiple initiatives, campaigns and deliverables simultaneously.
• Self-motivated, who can work independently and proactively to resolve issues, take ownership for tools and processes, with minimal supervision.
  
  

What We Can Offer

An extensive range of benefits including:

• Be part of a multi-cultural team with international scope.
• Benefit from a permanent contract and a competitive employee benefits package such as pension plan, travel, life and healthcare insurance as well as lunch allowance.
• Skill development and career path.
• Experience in one of the world’s top IT companies.
• You will be based in Madrid or Nice Office (Hybrid Model)
  
  

Working At Amadeus, You Will Find

🎯 A critical mission and purpose - At Amadeus, you will be powering the future of travel and pursuing a critical mission and extraordinary purpose.

🌎 A truly global DNA - Everything at Amadeus is global, from our people to our business, which translates into our footprint, processes, and culture.

🎓 Great opportunities to learn - Learning happens all the time and in many ways at Amadeus, through on-the-job training, formal learning activities, and day-to-day interactions with colleagues.

🤗 A caring environment - Amadeus fosters a caring environment, nurturing both a fulfilling career and personal and family life. We care about our employees and strive to provide a supportive work environment.

💰 A complete rewards offer - Amadeus provides attractive remuneration packages, covering all essential components of a competitive reward offer, including salary, bonus, equity, and benefits.

🌟 A flexible working model - We want our employees to do their best work, wherever and however it works best for them.

🌈 A diverse and inclusive community - We are committed to leveraging our uniquely diverse population to drive innovation, creativity, and collaboration across our organization.

📈 A Reliable Company - Trust and reliability are fundamental values that drive our actions and shape long-lasting relationships with our customers, partners, and employees.

Diversity & Inclusion

We are an Equal Opportunity Employer and seek to hire the best candidate regardless of age, beliefs, disability, ethnicity, gender or sexual orientation.