Brand and Marketing Specialist - Social Media

Kia ora!

After recently being voted as New Zealand's most attractive employer, Air New Zealand is continually capturing the world's attention for its great culture, outstanding customer service and innovations that are truly cutting edge.

We have an exciting opportunity to join the Air New Zealand Brand Centre of Excellence as a Brand & Marketing Specialist - Social Media (Global Brand & Social Media Specialist).

Air New Zealand is a leader in the brand and social media space by repeatedly delivering new, unique and engaging campaigns and tactical responses. We are recruiting for two permanent positions.

The role you will play: 

Reporting to the Chapter Lead Social Media, the key focus of this role is to deliver world-class social media content that drives Air New Zealand's brand objectives and improves Air New Zealand's social media footprint. You will be responsible for delivering the Air New Zealand social media strategy, constantly reviewing, initiating and recommending new and innovative ways to ensure the Air New Zealand brand maintains a leading position in New Zealand and offshore. You will be tasked with planning and delivering specific projects, campaigns, content and advertising campaigns for Air New Zealand's social media channels that align with wider business strategies and have high relevancy for our audiences. This role supports the Brand & Marketing team in implementing a social media strategy that delivers on brand objectives and supports commercial objectives.

Our Ideal Candidate: 

• You have a strong passion for social media with a particular focus on strategy, content creation, paid social and channel best practices.
• You are experienced in running global corporate social media accounts across Facebook, Instagram, TikTok, YouTube, LinkedIn and X.
• You find it easy to come up with creative social-first ideas for the channels, to successfully manage internal and external relationships, and to engage with online communities.
• You have a deep understanding of global social media landscapes and experience in collaborating with local agencies and digital partners.
• Your understanding of AI concepts and applications will enable you to leverage AI tools and technologies to enhance Air New Zealand's social media.

Not only will you be an in-depth social media expert, but you will also need to have some general brand marketing skills to develop the Air New Zealand brand. You will have at least 3 years of experience in a social media-specific role along with a degree in Marketing or Communications.

This is an amazing opportunity to join a high-performing Social Media team and take that next step in your career while joining Air New Zealand as we embark on a new journey.

At Air New Zealand, we are proudly committed to diversity, equity and inclusion and believe in creating a truly inclusive workplace where everyone can be themselves and thrive. Our people are our greatest asset – because while everything else we do in our operation can be replicated by our competitors, it is our people that truly set us apart. We are firm believers in celebrating the differences and diversity of thought our people bring to their roles. We encourage candidates from diverse backgrounds, including those with a disability, additional health and mental health needs, and/or who are neurodiverse to apply for our roles.

If you have encountered any accessibility barriers and require further information or reasonable accommodations to our recruitment process, please reach out to the recruiter listed on this job advert so they can support you to freely participate equitably in our recruitment and selection process.

Whāia te pae tawhiti kia tata. Ko te pae tata whakamaua, kia tina. "Seek to bring distant horizons closer. Once near, seize them and make them your reality."

Recruiter details:

Kelly James

kelly.james@airnz.co.nz