easyJet is one of the UK’s leading digital businesses and has an ambition of being the world’s leading Data Driven airline. This role will have a crucial part to play in achieving that goal.
As a talented Lead Digital Analyst you will join our Digital Trading & Marketing Analytics team. You will lead a talented team of digital analysts to drive decision making through commercially actionable insights to drive our revenue targets across easyJet and easyJet holidays.
What You’ll Be Doing
You will lead the Digital Trading & Marketing Analytics team & define the team’s roadmap whilst developing effective working relationships with the relevant areas and stakeholders across marketing, commercial and holidays and deliver insights driving commercial actions to meet our revenue targets
Deliver powerful insights to understand and identify opportunities to improve trading and be an active member in achieving the Digital team’s company ambition
Utilise 1st and 3rd party sources to bring together views of easyJet’s demands vs the market and our competitors
Manage, build and maintain digital reports and dashboards that are created for trading and marketing ensuring automation avoiding manual reports
Work with relevant stakeholders (up to board level) to build new requirements – delivering intelligible reporting aiming to deliver insights to drive decision making across departments within easyJet and easyJet holidays
Cut through large data sets and multiple analysis options to provide intelligible, actionable reports and analysis
Work to develop self-service reporting dashboards where possible
Drive use of new tracking / reporting capabilities arising from new platforms / tools
How You Will Do It
Essential to this role will be proven experience of running a Digital Analytics team or as a Lead in a fast paced, highly commercial eCommerce environment where you have lead, developed and coached a team, built productive relationships both internally and externally and have fantastic influencing, presentation and communication skills.
Technically it is vital that you have an understanding of digital data structure and how it feeds from the website to Google Analytics and BigQuery
You will need to be experienced in Google Analytics 360 (Universal Analytics with hands on experience in GA4), dashboard presenting platforms (e.g. Data Studio, Tableau) – Looker experience is a plus, BigQuery and particularly the querying of Google Analytics UA/GA4 schema and mapping event tracking to the BigQuery GA schemas
You will also have experience with MVT, A/B, and Analytics tools and an understanding of digital experimentation and the statistics involved.
A strong understanding of GDPR legislation and its impact on this area of digital analytics is also needed.
What You’ll Get In Return
Competitive base salary
Up to 20% bonus
25 days holiday plus bank holidays, with opportunity to buy 5 additional days leave after 12 months in role
BAYE, SAYE & Performance share schemes
7% pension
Life Assurance (x4)
Discounted staff travel scheme with access for friends and family
Annual credit for discount on easyJet holidays
‘Work Away’ scheme, allowing you to work abroad for 30 days a year
Electric vehicle lease salary sacrifice scheme
Access to online learning tools and development programmes
Location & Hours of Work
We support hybrid working and we spend 2-3 days per week in the office at our Luton HQ
About EasyJet
At easyJet our aim is to make low-cost travel easy – connecting people to what they value using Europe’s best airline network, great value fares, and friendly service.
It takes a real team effort to carry over 90 million passengers a year across 35 countries. Whether you’re working as part of our front-line operations or in our corporate functions, you’ll find people that are positive, inclusive, ready to take on a challenge, and that have your back. We call that our ‘Orange Spirit’, and we hope you’ll share that too.
Apply
Complete your application on our careers site.
We encourage individuality, empower our people to seize the initiative, and never stop learning. We see people first and foremost for their performance and potential and we are committed to building a diverse and inclusive organisation that supports the needs of all. As such we will make reasonable adjustments at interview through to employment for our candidates.
Business Area
Customer & Marketing
Primary Location
United Kingdom-London-London Luton Airport
Organisation
Customer & Marketing
Schedule
Full-time
Unposting Date
26/04/2024, 11:59:00 PM
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Finance and Sales
Industries
Advertising Services, Public Relations and Communications Services, and Airlines and Aviation
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