Portfolio Marketing Lead

WELCOME TO SITA  

SITA is the leading specialist in air transport communications and information technology. We don’t just connect the global aviation industry, we apply decades of experience and expertise to address almost every core business, operational, baggage, and passenger process in air transport. As an organization, we cover 95% of all international air travel destinations and work with over 2,800 air transport and government customers in every corner of the globe. Immerse yourself in the dynamic world of technology while embracing our collaborative, and inclusive culture.  

Ready to redefine air travel? The journey starts here, with you at SITA.  

ABOUT THE ROLE & TEAM:  

In this role you will lead the Strategic and Product Marketing function for the SITA AT BORDERS Business Unit. You will be responsible for all marketing needs within the portfolio, supporting the strategic growth objectives for the Business Unit through the development and implementation of a targeted and integrated Marketing and Communications strategy. 

What you will do:  
• Develop and lead execution of the Business Unit Marketing plan to deliver business objectives, collaborating with key stakeholders and aligning with SITA's global marketing strategy. 
• Coordinate the development and activation of content to maintain SITA's positioning on relevant target markets and audiences, including press releases, references, campaigns and speeches. 
• Coordinate the development product / feature marketing and launch plans, coaching product managers and subject matter experts to articulate compelling messages to the right audiences, leading content development, launch and tracking. 
• Leverage diverse communications channels on- and off-line including digital and data-driven marketing and communications campaigns. 
• Develop and launch thought leadership initiatives/events to suit specific business needs and strengthen industry and customer relationships, managing the SITA AT BORDERS annual events calendar and plan, in collaboration with corporate and regional marketing teams. 
• Research, monitor and report on relevant market insights and competitive intelligence impacting the Geography/Sector/Portfolio and propose counter strategies and plans, in collaboration with the Business Development and Product teams. 
• Ensure management of agency partners to required specifications and ROI. 
• Define and manage the marketing budget, monitoring ROI of marketing activities to provide visibility of value and impact. 
• Develop, lead and motivate a high-performing team. 

Who you are:  
• 10+ years' experience in marketing communications or corporate communications preferably in IT solutions & services, telecommunications, or air transport sectors. 
• Proven ability to lead the implementation of a marketing strategy and growth strategies, developing and evolving teams and processes. 
• Networking skills with the ability to influence at senior levels of the organization and experience of strong collaboration with Marketing profession colleagues across the GEOs and centrally. 
• Ability to analyze complex situations and apply practical and creative Marketing and Communication solutions. 

What we offer:   

SITA’s workplace is all about diversity, many different countries and cultures are represented in our workforce. We collaborate in our impressive offices, embracing a hybrid work format. As part of our global benefits, we offer: 

🏡 Flex Week: Work from home up to 2 days/week (depending on your team's and business needs). 
⏰ Flex Day: You may wish to flex your arrival time at the office to beat rush hours or leave earlier for personal commitments. We encourage open communication with your manager about your needs and routine. 
🌎 Flex-Location: Enjoy up to 30 workdays of benefits, anywhere in the world! 
🌿 Employee Wellbeing: Benefit from the Employee Assistance Program (EAP) provided by SITA, a yearly free service offering practical advice in various aspects of your life. 
🚀 Professional Development: Enhance your skills with our training platforms, inclusive of LinkedIn Learning! 
🙌🏽 Competitive Benefits: Access competitive benefits tailored to the local market and your employment status. 

SITA is an Equal Opportunity Employer and values a diverse workforce. In support of our Employment Equity Program, women, aboriginal people, members of visible minorities, and/or persons with disabilities are encouraged to apply and self-identify in the application process.