Senior Analyst - Co-Brand Acquisitions

Description

There’s never been a more exciting time to join United Airlines. We’re on a path towards becoming the best airline in the history of aviation. Our shared purpose – Connecting People, Uniting the World – is about more than getting people from one place to another. It also means that as a global company that operates in hundreds of locations around the world with millions of customers and tens of thousands of employees, we have a unique responsibility to uplift and provide opportunities in the places where we work, live and fly, and we can only do that with a truly diverse and inclusive workforce. And we’re growing – in the years ahead, we’ll hire tens of thousands of people across every area of the airline. Our careers include a competitive benefits package aimed at keeping you happy, healthy and well-traveled. From employee-run "Business Resource Group" communities to world-class benefits like parental leave, 401k and privileges like space available travel, United is truly a one-of-a-kind place to work. Are you ready to travel the world?

Our Marketing and Loyalty team is the strategic force behind United’s industry-leading brand and experience, supporting revenue growth by turning customers into lifelong United flyers. Our marketing communications, market research and brand teams drive travelers’ familiarity and engagement with the United brand. Our product, design and service teams bring the signature United brand to life in our clubs and onboard our aircraft, ensuring a seamless, premier experience. And when customers choose United again and again, that’s because the loyalty team has been hard at work crafting an award-winning program. Our loyalty team manages United MileagePlus®, building travel and lifestyle partnerships that customers can engage with every day, and works with our Star Alliance partners to ensure United can take you anywhere you want to go.

The Senior Analyst Co-Brand defines the marketing strategies and execution for MileagePlus co-brand acquisition offers for new cardholders. Responsibilities include optimizing card acquisitions within Direct Mail and Email channels by targeting prospects based on specific trigger or behaviors.

Key Responsibilities

• Lead, create, and implement card acquisitions campaigns to drive growth in direct mail and email.
• Work with internal and external partners to implement campaigns, including obtaining approvals before launching.
• Perform benchmarks and make recommendations about creative and offer testing to ensure our co-brand cards remain competitive in the market.
• Coordinate program operations and resolve issue inquiries from partners and collaborators.
• Work closely with partner(s) on growth driven projects
• Collaborate with Data Analytics to measure effectiveness of strategies and to develop future tests and promotions.
• Establish ongoing campaign implementation and tracking standards for more accurate result tracking.
• Publish and present results to a broader stakeholder group.
  
  

NOTE: This is a hybrid position, working 50% of the time in office at Willis Tower in Chicago, IL.

Qualifications

United values diverse experiences, perspectives, and we encourage everyone who meets the minimum qualifications to apply. While having the “desired” qualifications make for a stronger candidate, we encourage applicants who may not feel they check ALL of those boxes! We are always looking for individuals who will bring something new to the table!

What’s Needed To Succeed (Minimum Qualifications)

• Bachelor's degree in Business, Finance, Marketing or relevant field of study or equivalent experience
• 5+ years' experience in marketing, sales, partnerships, or project management
• 3+ years of analytics-focused experience
• Knowledge of partnership marketing and integrated marketing
• Marketing strategy and execution across email, direct mail, and web channels
• Excellent communicator, written and verbal
• Analytical, planning and organization skills
• Ability to collaborate, gain alignment cross-functionally, and manage conflict
• Must be legally authorized to work in the United States for any employer without sponsorship
  
  

What will help you propel from the pack (Preferred Qualifications):

• Master's degree in Business Administration, Marketing, Finance, Marketing Systems or equivalent
• Experience in credit card or travel industry loyalty programs
• Innovative and continuous improvement skills
• Results-oriented approach
  
  

United Airlines is an equal opportunity employer. United Airlines recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status and other protected status as required by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions. Please contact JobAccommodations@united.com to request accommodation.

Equal Opportunity Employer - Minorities/Women/Veterans/Disabled/LGBT WHQ00023670