Location: Austin, United States of AmericaThales people architect identity management and data protection solutions at the heart of digital security. Business and governments rely on us to bring trust to the billons of digital interactions they have with people. Our technologies and services help banks exchange funds, people cross borders, energy become smarter and much more. More than 30,000 organizations already rely on us to verify the identities of people and things, grant access to digital services, analyze vast quantities of information and encrypt data to make the connected world more secure.
Position Summary
Austin, Texas (Hybrid)
Thales is looking for a Demand Creation Marketing (ABM) Manager who will develop, execute and measure an integrated demand generation and account based marketing plan aimed at generating pipeline as well as accelerating opportunities and supporting cross-sell/upsell motions.
In this role, you will work in close collaboration with the wider marketing organization, especially field and product marketing as well as the sales organization.
Key Areas of Responsibility
Develop, execute and measure an integrated demand generation and account based marketing plan aimed at generating pipeline and support the achievement of the overall marketing goals.
Identifying ideal customer profiles (ICP) and buyer personas, for target account selection that align with solutions and products.
Create and deliver marketing programs and campaigns for priority accounts and key segments within the region and support sales teams with sales driven marketing activities.
Partner with our product marketing team and third-party agencies to create and localize content and messaging and adapt for 1-to-1, 1-to-few or 1-to-many sales and marketing initiatives across the entire buyer journey.
Identify programs or processes to enable customer success and support new logo acquisition, cross-sell and upsell.
Lead account intelligence gathering, demand creation, and sales enablement in agreed-upon accounts to support sales goals.
Align with the sales and regional field marketing managers to understand the market trends in the region and work with existing and customized programs that support our go-to-market strategy; while being the expert across all ABM and Demand-Gen program types, supporting acquisition, growth and retention across target accounts.
Track program results, measuring program success, efficiency and effectiveness, and report metrics via SFDC and Power BI to present to regional sales and marketing teams; and research and recommend marketing techniques and tactics based on changing business demands and recommend innovative and creative marketing approaches for revenue growth.
5-7 years of experience in marketing at a technology-based organization.
Demonstrated experience with Salesforce (navigation, campaign tracking and reporting).
Having ABM and/or Intent Buying platform experience (e.g., 6Sense, Demandbase).
Ability to monitor and report on key metrics and pivoting market plans based on results.
Prior experience developing regional plans to support account-based marketing.
Ability to market to a range of B2B buyers using a wide variety of offers (white papers, case studies, webcasts) and delivery mechanisms (emails, call downs, and direct mail).
Strong collaboration and communication skills, working with cross-functional teams and leaders with an energetic, positive attitude with a willingness to take initiative, share ideas and be resourceful.
What We Offer
Thales provides an extensive benefits program for all full-time employees working 30 or more hours per week and their eligible dependents, including the following:
•Elective Health, Dental, Vision, FSA/HSA, Voluntary Life and AD&D, Whole Group Life w/LTC, Critical Illness, Hospital Indemnity, Accident Insurance, Legal Plan, Identity Theft, and Pet Insurance.
•Retirement Savings Plan after 30 days of employment with a company contribution and a match, and with no vesting period.
•Company paid holidays and Paid Time Off.
•Company provided Life Insurance, AD&D, Disability, Employee Assistance Plan, and Well-being Program.
Why Join Us?
Say HI and learn more about working at Thales click here.
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This position will require successfully completing a post-offer background check. Qualified candidates with [a] criminal history will be considered and are not automatically disqualified, consistent with federal law, state law, and local ordinances.
Successful applicant must comply with federal contractor vaccine mandate requirements.
Thales champions inclusion and we believe diversity strengthens the fabric of our culture. We are an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
If you need an accommodation or assistance in order to apply for a position with Thales, please contact us at talentacquisition@us.thalesgroup.com.